Case Study: Texas Tech University

Challenge: Graduation ceremonies often prove challenging when trying to draw attention to individuals due to the uniformity of cap and gown attire.

Key factor: Texas Tech University wanted to honor military veterans that were graduating. While an announcement or ceremony acknowledgement is thoughtful, the university wanted the graduates to have a keepsake representing their accomplishments.

Solution: Rocca created custom stoles for the ceremony, bearing the veterans’ university logo as well as their branch logo to indicate their service. This not only allowed all in attendance to identify and say a special thank you to the graduates, but also extended a token of special admiration to the veteran from their alma mater.